Branding can be an exhilarating process. For a new brand, the creative process allows you to create a pie-in-the-sky vision for what your company is and can be. For an existing brand, a rebranding can be an opportunity to throw out the old in favor of the new. Just be sure you don’t get too [...]
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5 ways email marketing can shorten your sales cycle
Email marketing is one of the easiest and least expensive ways to deliver more sales for your organization. In fact, strategic email campaigns can greatly impact the effectiveness of your other marketing efforts, and your sales team. Email marketing’s areas of influence The goal of any marketing campaign is to bring in more dollars. Where [...]
Building a B2B lead generation program in 4 steps
Taking your online marketing from “we’ve got a website” to a strategic lead generation program is easier than it seems. There are really only four elements that are critical to creating a lead generating website, and they’re easy to implement if you have the right help. Here’s how to start building an online lead generation [...]
How to increase traffic to your website
Website traffic is the lifeblood of any online marketing effort. If you want your website to stop costing you money and start making you money, website traffic is the switch you need to flip first. If your business built a website without a serious discussion about how people would find it and what they’d do [...]
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